From Carmen Electra's GoGo Skincare to Pharrell's Humanrace, celebrities are now branching away from makeup and trying to convince you — the consumer — they know a thing or two about skincare. While some stars might understand the science behind healthy skin, there is a sneaking suspicion that most only want to pad their pocketbooks.
There is nothing wrong with building your brand and starting a business; the problem comes when celebrities attempt to act like they are above the science — Gwyneth Paltrow, anyone? From Goop's nonsensical approach to wellness to Pharrell's claims of microtears, how much any celebrity knows about the formulations or properties of their brands or the efficacy of the products is questionable.
Before you spend your hard-earned money on celebrity experiments, consider the ingredients, cost, and expertise of the person you purchase from. In most cases, celebrity lines are not worth the price you pay.
Perceived Value Versus Actual Value
Name recognition is the game. Celebrities want to capitalize on their star power while they can, and who can blame them. Unfortunately, in a rush to make money, many stars make significant mistakes in product design — consider Kylie Jenner's unwearable bathing suits.
While skincare products do undergo some testing and regulation, it is not as much as prescription medications or treatments, meaning there is a loophole for making startling claims with no real evidence. For instance, there is a continuing trend of calling a product all-natural to encourage trust in a product. Unfortunately, even if a product is all-natural, which some are not, it doesn't mean you should use it on your skin. Sand or silica is natural, but it is a mistake to scrub it over your skin.
When you go to purchase a product, look past the name, endorsements, and fancy marketing. Investigate the ingredients. Learn as much as you can about the science of skincare.
By understanding the ingredients, you can better understand fair pricing. Most celebrity products are not worth the price tag. In many instances, they charge significantly over average prices for similar products, attempting to price them into the luxury market when they aren't luxury.
Dermatologist Versus Celebrity Opinion
When selecting skin care products, you want to avoid items with an overbearing smell because they often contain artificial colors and ingredients that can irritate the skin. Strong odors often point to chemical additives which can trigger certain skin conditions, like dermatitis, rashes, and other issues.
A dermatologist is the only person you should trust when it comes to skincare recommendations. These professionals understand the science and medicine and understand when a product is not worth the packaging it's in.
Loyalty Versus Smart Purchasing Decisions
Many fans love and respect famous people. However, not all celebrities have the same appreciation towards their fans. Integrity and trust are hard things to come by in business, especially when it comes to many celebrity products. Unfortunately, without stricter regulations and an absence of blind loyalty, little can be done.
The best thing anyone can do is educate themselves. Please do not take a celebrity's word for skincare products, especially when they lack the expertise to have a sound opinion. Talk to your dermatologist or doctor instead.
What do you think about celebrity skincare products? Are they worth the hype? Comment below.